Nostalgia and photography

19-Nov-2019 01:46PM About 2 minutes read

Photos evoke nostalgia

It’s imperative to understand content marketing and the importance of visual storytelling. Studies have shown that hotel bookers rely on two biggest trails when searching for reservations online: review and photography. If a traveler has any surmise about the quality or genuineness of your hotel. It’s very unlikely they’ll book with you. Less no. of reviews and lack or improper photos are two of the biggest trails for guests when browsing hotels.

Maximum users won’t book a hotel that has no reviews, images & videos, but it seems photos have an even more strong impact, not only in terms of generating traveler engagement but more importantly in generating booking inquiries. During the browsing stage people generally fixate on the hotel name, images, price, and location. This means you have a chance to wow them with photos before they read only reviews.

Photography plays an undeniable role

According to a survey, the chances of a hotel receiving a booking inquiry increase, when listings have a minimum of just one photo can make a difference. The methods you use to display your hotel images also make a big difference to the decision- making the process of guests who book at your hotel. The landscapes of photography have changed drastically in the past hundred years. Once a formal and scheduled affair showcasing posed, somber faces have now given way to spontaneous, impulsive, informal photoshoots.

Five Focal points for Hotel photography

Capturing a pleasing promenade
You can pretty much bet that out-of-towners (except for corporate travelers) are looking for popular attractions and activities, It’s important to show them what your hotel is near, especially if you are close to a prime tourist spot.
Don’t meddle with perspective, balance, and distortion
Show off the top-selling features of your rooms. Choose photos that highlight the Best view, amenities, services also show off the bathroom images with the showerheads and faucets. Details like this matter. In addition, it’s important to illustrate that your rooms are warm, clean and inviting.
Restaurants or eating areas
An on-site restaurant is significant for travelers who want to enjoy the convenience of on-site dining. Many times, hotels boast their own upscale restaurants that are a popular choice for locals and tourists. If your hotel has a restaurant or eating area, then be sure to highlight this!
Display unique and attractive features
What other features does your hotel possess? Business travelers often enjoy secure parking and a gym. Families tend to enjoy a swimming pool. Couples love a whirlpool hot tub, sauna or spa. Is your hotel pet-friendly? Do you offer childcare services or kids play area? All of these amenities deserve recognition.
Meeting facilities
Whatever your hotel is a premier spot for weddings or has a variety of conference rooms, these are incredibly important things to show your guests in the way of photographs. Planners especially want a clear view of where they’ll be hosting their event.