Market segmentation

Revners bring the Value-based Market segmentation process. we divide your customers or cohort into smaller groups based on characteristics such as age, income, personality traits or behavior. By understanding your market segments, we leverage your targeting in sales and marketing strategies. According to the latest study not only hotels but these days every company focuses on market segmentation.

Bain & Company, 81% of executives found that segmentation was crucial for growing profits in 2018.

Marketing mix

We analyze the 4 scenarios and strategize your marketing mix with our excel services and track it for the future. Some of the regular marketing segments for hotels are :

• Direct / Public
• Promotions & Packages
• Negotiated Rates
• Groups
• Wholesale
• Corporate
• Other